Capital Kids Cricket Begins New Chapter with Fresh Identity and Digital Home
Emdad Rahman
Capital Kids Cricket (CKC) has unveiled a striking new logo and completely refreshed website as the organisation celebrates its rich history while looking confidently towards the future.
Thursday, 3 September 2026, marks an important milestone for CKC, an organisation that has been using cricket to create opportunities for young people and communities since its foundation in 1989.
What began with a mission to protect and develop cricket in London’s state schools has grown into a community-focused organisation using the sport to inspire participation, build confidence, develop leadership and challenge barriers.
Today, CKC’s work extends well beyond the cricket pitch, supporting children, young people, families and communities through cricket, mentoring, life skills, leadership, volunteering and wider community engagement.
The new identity reflects that evolution.
Moving Forward Through Cricket
Cricket remains at the heart of CKC’s identity, with the new logo built around the themes of movement, energy and progress.
The cricket ball travelling forward represents the development and progression of young people, while also reflecting CKC’s determination to keep moving forward, creating opportunities and reaching communities where cricket can make a meaningful difference.
The new design is simpler, stronger and more contemporary while maintaining a clear connection with cricket and CKC’s heritage.
But although the identity has changed, the organisation’s core purpose remains unchanged:
INSPIRE CHALLENGE CHANGE
These three words continue to underpin CKC’s work.
To INSPIRE young people to participate, believe in themselves, develop their abilities and fulfil their potential.
To CHALLENGE barriers, inequality and exclusion by creating opportunities through cricket.
And to CHANGE lives and communities by using the sport as a vehicle for positive and lasting social impact.
CKC President Maia Bouchier officially launched the new logo and website through social media.
“I’m incredibly proud to be part of this exciting new chapter for Capital Kids Cricket,” said Bouchier.
“The new identity is modern, energetic and forward looking, while remaining rooted in what CKC has always stood for, creating opportunities for young people through cricket.”
She added: “I’m delighted to officially welcome CKC’s new logo and website and look forward to seeing the organisation continue to inspire, challenge and change lives.”
CKC CEO Shahidul Alam Ratan believes the rebrand represents much more than simply changing the organisation’s visual identity.
“This is much more than changing a logo. It reflects how CKC itself has evolved,” he said.
“We began primarily as a cricket delivery charity working in London’s state schools; today we are increasingly a community based organisation using cricket as a powerful tool for engagement and social change.”
Ratan said the new identity represented “movement, energy and progress” while keeping cricket firmly at its heart.
“As we begin this next chapter, our purpose remains very clear: INSPIRE, CHALLENGE and CHANGE.”
CKC Chairman Kalyan Kumar highlighted the importance of respecting the organisation’s history while embracing its future ambitions.
“CKC has a proud history, but we are also an organisation with significant ambitions for the future,” he said.
“Our new identity reflects that balance, respecting where we have come from while representing the energy, professionalism and ambition of where we are going.”
Founder Trustee Haydn Turner offered a reminder of why CKC was established in the first place.
“When we started Capital Kids Cricket, cricket in London’s state schools was disappearing,” he said.
“Our ambition was simply to make sure young people had the opportunity to play and enjoy the game.”
Nearly four decades later, Turner says CKC has developed into much more than a cricket delivery organisation.
“CKC has evolved into so much more, a community organisation using cricket to inspire young people and create positive social change,” he said.
“Our new logo reflects that journey: moving forward while staying true to our purpose.”
A New Digital Home
Alongside the new logo, CKC has also launched its completely redesigned website.
The new digital platform aims to tell the CKC story more clearly, showcasing its programmes, people, partnerships, impact and ambitions.
Visitors will be able to discover the breadth of CKC’s work, from schools and community cricket to women and girls, clubs and pathways, mentoring and leadership, community engagement and wider projects.
The new identity will gradually appear across CKC clothing, programmes, events, the CKC Community Hub and digital platforms during the coming weeks and months.
The People Behind the Journey
For CKC, however, the new chapter is not simply about branding or technology.
It is about people.
The organisation has paid tribute to the young people and families, coaches, volunteers, staff, trustees, ambassadors, schools, cricket clubs, funders, corporate partners, community organisations and friends who have helped shape its journey since 1989.
From those who helped establish the organisation to those becoming involved today, they remain part of the CKC story.
More than 35 years after its formation, the organisation remains ambitious about what cricket can achieve.
The logo is new.
The website is new.
The ambitions are evolving.
But the purpose remains the same.
INSPIRE CHALLENGE CHANGE
For Capital Kids Cricket, the next innings has officially begun.
